Emotional Design
Emotional Design in Cosmetics: When Science Meets Emotions
Beauty isn't just about genetics or skincare. A wealth of research shows that our emotions directly influence our health, appearance, and even the quality of our skin . It is in this context that the concept of emotional design emerges, an approach that considers skincare as sensory experiences capable of triggering positive reactions.
What is emotional design?
A concept derived from design and cognitive psychology, emotional design refers to how a product or experience can elicit positive emotions. Applied to skincare, this means designing:
- pleasant textures that transform the application into a sensory ritual,
- subtle fragrances that stimulate olfactory memory and promote relaxation,
- simple gestures that soothe the mind as much as they care for the skin.
The idea is that the effectiveness of a treatment is fully deployed when it is accompanied by a positive sensory and emotional experience .
When emotions transform the skin
Emotions trigger a cascade of physiological reactions. Some established facts:
- Chronic stress increases cortisol production, which weakens the skin barrier, promotes dehydration and slows healing.
- Positive emotions are accompanied by beneficial neuroendocrine responses, such as reduced cortisol. They are associated with better wound healing and lower levels of inflammation.
- Laughter stimulates the release of endorphins and improves vascular function, contributing to a fresher, brighter complexion.
- Restorative sleep , promoted by relaxation, supports the skin's regeneration mechanisms and the strengthening of its natural barrier.
So, there is a real link between our emotional state and the health of our skin .
The virtuous circle of well-being
When we integrate the emotional dimension into care, we trigger a beneficial circle:
- The care ritual provides pleasure and relaxation.
- These positive emotions reduce the effects of stress.
- The skin reacts better, becomes more balanced and brighter.
- This improvement builds self-confidence, which in turn generates more positive emotions.
Cosmetics are becoming not only an aesthetic gesture, but also an act of global health .
Emotional design, at the heart of Onérique's identity
At Onérique, we've made emotional design one of the pillars of our identity. Each treatment is designed as a complete experience: effective for the skin, but also capable of arousing positive emotions, sources of well-being and lasting beauty. Because radiant skin always begins with a peaceful mind.
👉 What if your beauty routine also became a source of emotional well-being?
